3…2…1…launch! The moment that you have finished your advertising campaign on YouTube and can finally hit the launch button will be golden. However, there are many necessary steps you need to take in order to get to that moment. All of which happen to all have one thing in common: strategy. It’s important to understand that … Continue reading Ready, Set, Strategy!
In the advertising world, everyone is constantly competing. No matter what kind of video ad you make, the main goal of any advertisement is to appeal to your target audience and win them over. If you get them to trust your brand and purchase your good or service, you were successful. At first, you may … Continue reading Bring on the Competition
Launching an ad campaign using YouTube as your platform opens up a world of opportunities to advertisers. There are three important parties to attend to on YouTube: the viewers, who are your audience, the creators, who generate content, and the advertisers, who attempt to understand their target market and create positive brand equity. The focus … Continue reading The One Time Interrupting is Acceptable
What kind of video will be promoting your brand? Who will be in your video advertisement? These are important questions with answers that depend on your product and target market. These questions were undoubtedly considered before the making of the Always advertisement #LikeAGirl. Though the commercial presented women and girls answering questions about gender stigmas … Continue reading Who and What is in Your Advertisement
Video marketing is one of the fastest growing content marketing trends, accounting for 69% of all consumer traffic in 2017. Therefore, it would be a good idea to incorporate this trend into your marketing strategy. Video has a higher conversion rate than any other medium as it has a powerful psychological influence over viewers. Still … Continue reading Launching Your Video Campaign