Concluding Thoughts

At the conclusion of any campaign, it is valuable and necessary to evaluate your work.  The same goes for the information that has been explored on this blog. It is important to review all that has been discussed so that it can be properly implemented. This blog begins with an introduction to YouTube because it … Continue reading Concluding Thoughts


Why Even the Big Guys Fail

Analyzing other brand's campaign mistakes can be helpful in preventing your campaign from failing. One company that failed in their YouTube campaign is McDonald’s. After the company realized it was not connecting with teens and young adults, it launched Channel Us, a YouTube channel targeting 16-24 year olds. The channel showcased various YouTube influencers like … Continue reading Why Even the Big Guys Fail