Our Mission

If a picture is worth a thousand words, is a video worth a million? Between social media platforms like YouTube, Instagram, and Snapchat, Pinterest and Facebook, video is taking over. This blog examines the most effective ways to use YouTube as an advertising tool for your company. On this blog, you will find student conducted research on case studies using successful advertising … Continue reading Our Mission

Why Even the Big Guys Fail

Analyzing other brand's campaign mistakes can be helpful in preventing your campaign from failing. One company that failed in their YouTube campaign is McDonald’s. After the company realized it was not connecting with teens and young adults, it launched Channel Us, a YouTube channel targeting 16-24 year olds. The channel showcased various YouTube influencers like … Continue reading Why Even the Big Guys Fail

Snapchat and YouTube

Companies can enhance the effectiveness of their YouTube marketing campaign by integrating other social media platforms that have different strengths. Snapchat is one platform that can significantly increase a company’s campaign success, as there are specific advantages this platform has that can enhance your YouTube campaign. The videos or pictures on Snapchat are much more … Continue reading Snapchat and YouTube