Leave Them Laughing

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In April of 2016, Apple Music featured Taylor Swift in an advertisement. The well-known pop musician prepares for her workout by selecting the #Gymflow playlist offered by Apple Music. The first tune on the playlist, “Jumpman” by Drake, pumps Swift up, so she begins to run and sing along quite expressively. About forty seconds in, she becomes so distracted that she trips and falls off of her treadmill. Most found it hard not to laugh at this advertisement, which is why it went viral. Swift, who has millions of followers, released the ad from her Twitter account. This enabled it to spread quickly to other social media platforms including YouTube, where it has received 2 million views.


Why did this advertisement go viral so quickly? People love humor and Taylor Swift, who is extremely relevant in pop culture. Viewers are likely to share humorous content because they want others to see it and laugh with them. Additionally, Swift was an ideal influencer because she is a known musician and provides a credible source for consumers. Humor in a video advertisement prompts viewers to pay closer attention to the information being offered. Ultimately, this promotes better understanding and recall.

Why did this advertisement go viral so quickly? People love humor and Taylor Swift, who is extremely relevant in pop culture. Viewers are likely to share humorous content because they want others to see it and laugh with them. Additionally, Swift was an ideal influencer because she is a known musician and provides a credible source for consumers. Humor in a video advertisement prompts viewers to pay closer attention to the information being offered. Ultimately, this promotes better understanding and recall.

Drake, a hip-hop artist was also featured in the Apple Music campaign. Similarly to Swift, he is in the gym. Drake is bench pressing, dancing and singing along to Swift’s song “Bad Blood”.  While pressing some seemingly, very heavy weights and focusing too much on the music, he drops the weights onto his chest and topples off the bench. A black screen containing the campaign’s tagline, “Distractingly good.” follows this scene. This advertisement was a viral success as well, receiving 3.2 million views on YouTube.

Just days after Swift’s advertisement was publicized, iTunes sales of Drake’s “Jumpman” increased by 431 percent. Apple successfully created a humorous campaign that left consumers laughing, informed and ready to share. 

Written by Madison Spears

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