In the advertising world, everyone is constantly competing. No matter what kind of video ad you make, the main goal of any advertisement is to appeal to your target audience and win them over. If you get them to trust your brand and purchase your good or service, you were successful.
At first, you may think that this is a bad thing, but it’s actually a great thing. Competition is what’s going to lead you to expand your thinking, be more creative, try new things, and learn from others’ mistakes. Competition found between the duopoly that is YouTube and Facebook is one window into the complexity of video advertising. Without it, everything would just plateau and there wouldn’t be anything new or fresh and exciting.
One big strategy to get ahead of your competitors is to utilize the magic of content marketing. There are many benefits to this type of advertising that are more inclined to show things like long term effects and more retention, while still being on the less expensive side of marketing and only by following five simple steps. It’s not about who you’re playing anymore, but how you’re playing.
Another strategy advertisers are keen on using is holding contests among agencies to see different ideas and pitches and be given the opportunity to then pick the one they think is the most effective. Considering advertising is one of the most influential and biggest team players in the success of any company, it should be taken seriously. Given the time, thought, and appropriate funding, you can be extremely successful. One relevant discussion between companies and agencies is whether they should offer a stipend for all agencies or just give funding to the chosen agency.
As stated in a previous post, one of the key ways to create a successful advertisement is to know your audience. Additionally, it’s beneficial to be knowledgeable about how technology is advancing and changing, in regard to your ads. Falling behind on the marketing trends in current society is like handing your consumers over to your competitors. In 2017, seven trends for marketing have already surfaced that can set you apart from the competition.