There are a number of ways to promote your brand to specific groups of viewers through YouTube, but knowing which method is the most effective takes strategy. Customizing your advertisements can accurately show your ads to your preferred target audience.
Recently, advertisers have been able to target YouTube users based on their search history, which gives advertisers a new tactic in reaching greater audiences. A user’s search history can give demographic and geographic information that is valuable for advertisers to tailor the advertisements that users see to their previous history.
YouTube Analytics provide useful data on users that a brand can market to. For example, YouTube Analytics shows how long a user watched a video and where they watched it. Google Analytics give statistics on who visited your site through YouTube. YouTube Analytics goes even further and gathers data on people who engage with your content and videos on YouTube but don’t actually visit your site. This is a useful tool for you to use because it will show that you have a good understanding of your target audience and that you will still able to succeed at reaching them.
Your advertising will be much more effective if consumers find value in your messages because they will see that they are valuable to you. In other words, consumers are more likely to watch ads that have been personalized to them rather than not. In terms of advertising, YouTube is one of the most powerful channels in social media due to its ability to customize the ads that viewers see by tracking their activities.
Written by: Nikki Kniley