To get the most out of YouTube as a platform for your ads, you’ve got to know the lay of the land. This post is going to briefly cover the basics of how YouTube is set up, what people are watching, and how this will help you reach your target audience.
On the main page, you will find a set of items on the left side when you press the top left menu tab, as well as video topic options in the middle of the web page. You can find previously watched videos, featured news, recommended videos. You even have the option to purchase YouTube Red. If you choose to create an account, you will have your own home page. Your home page will feature recently uploaded videos and channels that you’ve subscribed to.
Video ads are found to lead to the highest amount of brand recognition. This type of advertising is more beneficial because it is more controllable. Online media demands more attention, so the ads consumers are watching on YouTube are going to resonate with them longer and with more intensity. In addition to basic features that can easily be found by clicking around, a lot is happening behind the scenes of YouTube.
In the broad spectrum of YouTube videos, it’s simple to see what videos are the most popular, which is where you want your ads to be. To start targeting certain audiences, you’re going to want to dig a little deeper. Consumers can have their own accounts and subscribe to channels. These channels contain content and genres that they enjoy enough to watch monthly, weekly, or daily. After a consumer searches and watches a video, a list of personally recommended videos follow. Additionally, a longer list of related videos appear on the column on the right side of the page. This suggested targeting feature of YouTube is your best friend. You can strategically place your ads on videos so that your target audience will view them. As of 2015, YouTube has a feature that allows for you to place shopping ads on the video, which consumers can click on to be taken directly to the retailer’s website. This has made a significant impact, especially on product review videos and tutorials.
Google has taken suggested targeting on YouTube to the next level. As of January 2017, Google is going to keep track of what people are searching in the Google search engine and let you, yes you, target YouTube ads from these search histories. This phenomenon is a real game changer. The specificity of directing your ads will allow you fully take advantage of the layout of this website.
If an ad isn’t being watched, it’s not helping you or the possible consumer. Knowing your platform is the first important step in understanding how your ads can be displayed. Be comfortable in your platform and flourish!