If a picture is worth a thousand words, is a video worth a million? Between social media platforms like YouTube, Instagram, and Snapchat, Pinterest and Facebook, video is taking over. This blog examines the most effective ways to use YouTube as an advertising tool for your company. On this blog, you will find student conducted research on case studies using successful advertising strategies by utilizing the basics of YouTube, the psychology behind advertising, campaign launches and YouTube integrations with other social media platforms. With the Web being in a state of perpetual beta, there is always something new for companies to learn. Let’s get viral!